6 reasons why your website isn’t ranking on Google and how to fix it

Why your website isn’t ranking and how to fix it

If you are asking why your website isn’t ranking, then know you are not alone. This is a question on the minds of many website designers and owners. Despite the platform’s popularity, numerous factors can hinder a website’s ability to achieve high search engine rankings.

Common reasons why your website isn’t ranking

One of the primary reasons why your website isn’t ranking is the use of nulled WordPress themes and templates for WordPress users. These illegally obtained themes often harbor malware, compromising website security and user data. Beyond security risks, some nulled themes typically suffer from poor layout and design, making them unattractive and user-unfriendly.

Mobile responsiveness is another critical factor why your website isn’t ranking. With the increasing number of users accessing the internet via smartphones, websites that aren’t optimized for mobile devices risk losing valuable traffic and potential customers.

Another issue that causes your website to have poor ranking on search engines is lack of Search Engine Optimization (SEO). Understanding how search engines work and implementing effective SEO strategies is essential for driving organic traffic. Without proper SEO, your website may struggle to be discovered by potential visitors, which is a significant reason why your website isn’t ranking.

Finally, neglecting to submit your website and sitemap to Google can severely hinder your search visibility. Google needs to be aware of your website’s existence to index and rank it accordingly. This oversight is a common reason why your website isn’t ranking.

Building a strong foundation to improve your website’s ranking

To overcome these challenges and improve your website’s ranking, consider the following steps:

1. Prioritize legitimate themes and templates

• Invest in premium themes: Purchasing themes from reputable marketplaces like Themeforest ensures you get a high-quality, secure product.
• Thorough theme evaluation: Before installing any theme, carefully examine its features, reviews, and security ratings.

2. Master mobile responsiveness

• Choose a responsive theme: Opt for themes designed to adapt to different screen sizes seamlessly.
• Regular testing: Continuously test your website’s appearance and functionality on various devices.

3. Embrace SEO to improve your website’s ranking

• Learn SEO fundamentals: Invest time in understanding keywords, on-page optimization, and content creation.
• Utilize SEO plugins: Tools like Yoast can provide valuable guidance and automation.
• Create high-quality content: Focus on producing informative, engaging, and relevant content that addresses your target audience’s needs.

4. Bolster website security

• Install a security plugin: WordFence offers robust protection against malware, hacking attempts, and brute force attacks.
• Keep WordPress and plugins updated: Regularly apply updates to patch vulnerabilities if you are using WordPress to create your website.
• Backup your website: Create regular backups to safeguard your website’s data.

5. Submit your website to Google

• Create a Google Search Console account: This free tool allows you to monitor your website’s performance and submit your sitemap.
• Generate a sitemap: Use a plugin or manually create an XML sitemap to provide Google with a clear overview of your website’s structure.
• Submit your sitemap: Upload the sitemap to Google Search Console.

6. Implement HTTPS

• Obtain an SSL certificate: Purchase a certificate from a trusted provider or use free options like Let’s Encrypt.
• Install an SSL plugin: Tools like Really Simple SSL can simplify the process.
• Redirect HTTP traffic: Ensure all visitors are redirected to the HTTPS version of your website.

By addressing these critical areas, you can significantly enhance your website’s chances of achieving higher search engine rankings. Remember, SEO is an ongoing process, and continuous optimization is essential for sustained success.

Want to start ranking on Google and increase your revenue from your website. Turn your website into a profitable venture? Contact me via call, text or WhatsApp on +254 704 098 238.