If there were any questions about the integration of digital technology into all areas of a business, the Coronavirus has answered all of them.
The pandemic has affected many areas of human life worldwide presenting an abnormal challenge to education, health, and agricultural systems, and the way people work. This disruption is overwhelming, causing many people to be at risk of poverty and the global workforce still at risk of losing their livelihoods. Millions of businesses too are threatened hence just surviving. But what is happening that is changing the business world?
COVID19 has been and still is a rude but good awakening for organizations that have been hesitant to accept computerized change. It has caused them to speed up towards the digital world and emphasize digital technology skills to help defeat monetary issues in businesses.
For example, many businesses are now using blogs to keep their website content fresh and relevant hence increasing traffic to their websites and to their products and services. With the help of search engine optimization, using the right keywords on the website’s page content, website meta description and titles, on-page and off-page linking among others, blogging has become a great digital marketing tool for brand awareness and online marketing.
Marketing personnel are also using digital technology to market their businesses online and this has helped them to get more online visibility. Writers on the other hand are using the technology to publish things at an amazing speed.
We live in an age of innovation, where digital technology is providing solutions to problems before we’ve even realised we needed them. We see it every day as we find new ways to travel, eat and shop. (David Lidington)
Companies are also using digital means to promote their products and/or services. In a world that is very competitive, digital technology has come as a Godsent tool to help businesses rise from the ashes of the Coronavirus.
Finally, digital technology has come in handy by helping businesses in things like the multimedia representation of organizations. This keeps the audience engaged and promoting companies through online interviews, videos, and podcasts among other channels.
Choices on the digital transformation can at this point not be postponed. To be development-prepared for the post-pandemic recovery, organizations should reboot, rethink and reconsider new ways and ideas of working.
The world is progressively becoming computer oriented and the need to integrate computing technology is rising. The innovation changes so quickly that regardless of whether you’re refuting this truth now, you will not do that for long because every business needs to go digital for it to stay relevant.
Organizations that integrate digital solutions in their business models have greater resiliency in the face of adversity—and a leg up on the competition that will enable them to recover faster and pivot from playing defense to pursuing growth.
Investment in digital technology training in Kenya by respective government bodies should start to help small businesses that are not using digital means like websites and/or social media platforms among other channels to advertise their products and services.