Safaricom’s success story: Integrating SDGs with the “3 Ps” framework
Safaricom’s success story: Integrating SDGs with the “3 Ps” framework
Safaricom’s success story is a compelling example of integrating the Sustainable Development Goals (SDGs) with the “3 Ps” framework—purpose, people, and profits. This approach drove exceptional business performance. Under Bob Collymore’s leadership, Safaricom adopted SDGs to enhance performance. By aligning strategies with global sustainability standards, the company led innovation in products and services that cater to social and environmental needs.
Overcoming obstacles through sustainability
Moreover, Safaricom’s story highlights how its focus on sustainability boosted operational efficiency and provided a competitive edge. The company overcame business obstacles by proactively addressing regulatory compliance and supply chain sustainability challenges. By embedding the “3 Ps”—purpose, people, and profits—into its core strategy, Safaricom fostered a strong sense of purpose.
Engaging employees and creating social impact
As a result of this approach, Safaricom effectively engaged employees and created a business model prioritizing social impact. Furthermore, Safaricom’s success story includes enhanced customer trust and loyalty. The company demonstrated a genuine commitment to making a positive difference in communities. Consequently, their sustainable and profitable business model resonated with customers and stakeholders.
In addition, Safaricom’s commitment to SDGs reduced risks and built resilience. Thus, it became more adaptable to changes in the business environment. By aligning its strategies with SDGs, Safaricom achieved operational excellence and strengthened its industry position. Consequently, Safaricom’s success story shows how the company became one of the most profitable in Africa, cementing its status as a leader in corporate responsibility and innovation.
