How businesses can leverage on SEO content strategy for online marketing success

By Elkanah Nyauma


An SEO content strategy is the process of planning a website’s content to improve it’s ranking in search engine results. In simple terms, it is the process of maximising the opportunity to gain organic traffic from search engines.

If the reason why you watch a YouTube video is because of the content, then it’s almost impossible that someone will visit your website if you don’t have good content, like the video on YouTube.

One of the biggest search engine optimisation mistakes businesses make is SEO content strategy.

So much time and attention is given to keywords, page titles, meta description, internal and outbound linking, and, of course, the all-important heading tags (H1s, H2s, and so on) that the real words on a website or social media page become almost an afterthought.

This isn’t to imply that the technical aspects of SEO are not important— it’s more that content will always be the main point for a successful SEO content strategy.

The content is what educates visitors, encourages engagement, and differentiates a business from others in the marketplace. If this is true as it is, then content determines conversions.

Now you know. What are you going to do? Always think content.

“I’ll pay more for a man’s ability to express himself than for any other
quality he might possess.” – Charles Schwab


Contact your best digital marketer and web consultants today.

#seo #content #contentstrategy #video #engagement #webmarketing

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