How businesses can benefit from internet marketing in 2021

By Elkanah Nyauma


By now I am sure you know that if you don’t have a secure and mobile responsive website, you risk decreased rankings no matter how good your site is. I am saying this because designing a responsive website, one that can be viewed on all devices; mobile phones, tablets, laptops, and desktops, and integrating an SSL certificate is the foundation of ranking well on the internet. When your website visitors can read through your website with no issues, then you are assured that Google will approve your website for ranking on the internet.

After the above two things are done, then remember the old adage “content is king”.  When you write great copy, content optimized for search engines and users, then you are guaranteed results.

Content improves search engine rankings because it determines the keywords that the website will rank for and how fast. Research has it that content marketing is so popular because it generates 6x more conversions for businesses that use it.

Facts and figures

Between 70 and 80% of consumers research a company online before doing business with them — and a big chunk of that research starts with search. (Source: Hennessey Digital)

84% of consumers expect companies to produce entertaining and helpful content experiences. (Source: Mailchimp)

According to Forbes, many people believe SEO is important in digital marketing, but brands do not take this seriously and if they do, they do not tackle it appropriately. Forbes also notes that for most companies, SEO means getting the website to rank as high in search engines as possible for specific keywords.

3 ways to ensure your content is quality and reaches the intended audience

  1. Researching your target audience and the relevant topics and keywords related to you. This will help you know the behaviour of website visitors and what those that need your products and/or services are looking for.
  2. Using keywords on your content, content header, and meta tags. Ensure the keyword you are using for a particular web page is incorporated on your content headers, at the beginning of your SEO title, and on the meta description. The keyword should also be added to the web page’s permalink for better SEO performance.
  3. You should publish your content on a fast website. If your website is created using a content management system, CMS, like WordPress or Joomla, make sure the platform is up to date. Also, ensure the CMS tools are updated to ensure your website loads fast because that is a key ranking factor too.

Start creating your business internet marketing strategy today. Whether you are running an eCommerce, healthcare, aviation, restaurant, law firm, auto dealership, hotel, construction, moving, cleaning, consultancy, local retailer business, there is a solution for your business. Also, if you’re still don’t know whether you need internet marketing – it may be the right time to talk to a trusted web marketing consultant.

The consultant should be able to help you with options for creating an appealing mobile responsive website and assist you in boosting your website traffic to attract more customers to your business.

When I started working as a web designer back in…